I’m Rosa, a certified experience management professional with deep expertise in UX research, strategy, and innovation design. I build enterprise-level research programs that embed seamlessly into product development cycles, enabling teams to make confident, user-centered decisions.
My work spans a wide range of domains—including cloud data storage, enterprise search, technical support, web experiences, and professional services. Whether leading usability studies, benchmark research, AI-driven inquiries, or frameworks like Jobs To Be Done, card sorts, and tree tests, I focus on delivering insights that are both rigorous and immediately actionable.
With a background in both quantitative and qualitative methodologies, I translate complex data into clear direction for UX design—ensuring digital experiences are intuitive, effective, and aligned with real user needs. This site is where I share my perspective, methods, and learnings from the intersection of research and design.
